Kelly Bennett is a New York City–based brand strategist with a front-row seat to what makes emerging CPG brands stand out. She works with founders before launch—helping them turn better-for-you product ideas into brands people actually want to shop.

She is also the host of Emerging Brands Podcast®, where she shares the stories behind the brands you’ll want to shop next. Each episode features conversations with founders or strategic partners—and every brand featured on the show can be shopped directly.

Kelly also curates her favorite finds on her Substack, At Home with Kelly Bennett, giving readers a peek into the brands she personally uses and loves.