Amara

Bridging the gap between fresh homemade baby food and shelf-stable convenience requires a total rethink of standard processing. Jess Sturzenegger is the Founder and CEO of Amara, a food technology company redefining organic nutrition for modern families. Founded in 2016, Amara uses a proprietary process that preserves the taste, texture, and nutrients of whole fruits and vegetables without repeat high-heat processing.

Propelled by her upbringing with entrepreneurial parents and a deep passion for food culture, Jess set out to make wholesome eating effortless for busy parents. Under her leadership, Amara has scaled from a direct-to-consumer startup to a nationally distributed brand, driving food technology innovation to shape lifelong healthy eating habits from a child's earliest years.

Inside the Episode:

• The lightbulb moment that inspired Jessica to launch Amara and her mission to bridge the gap between truly healthy, nutrient-dense food and convenient, accessible snacks.

• Jessica's journey from consulting to CPG founder, and how relentless curiosity sparked her leap into the food technology space.

• The strategic vision behind innovating for modern families and building a mission-driven brand focused on long-term health and convenience.