NoBiggie

Kids already love the bubbles and brightness of sparkling drinks, the fizz, the cold can, the flavors, yet nothing had been made just for them. Ali Weiss is the Co-Founder and CEO of NoBiggie, and Aytunc Atabek is her Co-Founder; together they are building a kids’ beverage brand reimagining everyday treats. Made with real fruit juices and purées, NoBiggie’s juicy sparkling drinks come in 7.5oz aluminum mini cans with up to 5g of naturally occurring sugar and no added sweeteners or dyes.

A mom of three and former Chief Marketing Officer of Glossier, Ali teamed up with Aytunc, a dad of two and former Vice President at Vita Coco, to create a clean-label, lower-sugar alternative to traditional juice and soda. NoBiggie bridges the gap between kids’ juice boxes and adult-sized sparkling waters, with interactive four-packs featuring gameboard inserts, fun dares, and secret notes that blend flavor, fizz, and play.

Inside the Episode:

• The at-home observation that inspired Ali and Aytunc to launch NoBiggie and their mission to give kids a sparkling drink they can call their own.

• Ali and Aytunc’s journeys from Glossier and Vita Coco to CPG co-founders, and the lessons they carried into building a brand from scratch.

• The strategy behind finding whitespace in a mature category, creating emotional connection through packaging, and launching community-first before traditional retail.

• What’s ahead for NoBiggie, their advice for emerging founders, and where to shop the brand.