Brand strategy is the foundation—it’s your plan for how your brand stands out in the market, what makes it different, and how to create excitement around it.

Branding is the visual expression of that strategy—your logo, packaging, website, and beyond.

That’s why I love collaborating with Izzy of House of Wynn. She brings my clients’ strategies to life visually with creative that truly connects. Some of my favorite collabs include She’s the Sauce, Frankly Good Coffee, Dripspoon—and even my own rebrand.

The sooner, the better. Whether you’re still formulating your product, planning your launch into specialty retail, or making the leap from restaurant to CPG—you need a clear strategy from the start. It sets the direction for everything that follows: packaging, marketing, sales, and more. Starting here helps you avoid expensive missteps later.

Ideally you’re in the process of starting or refining your product

Your brand strategy is the foundation for everything that comes next, including:

• Trademark registration

• Brand design & visuals

• Packaging

• Social media & marketing campaigns

• Pitching to potential investors

• Working with manufacturers

• Connecting with retailers

I offer flexible payment plans designed for emerging brands. Please note that all sales are final.

Your investment covers all 1-on-1 brand strategy sessions, in-depth brand research, a comprehensive brand strategy deck, plus a follow-up meeting to review everything and next steps.

Think about the cost of not having a strategy. From your brand designer and co-packer to your social media manager and potential investors—they’ll all want to know your brand strategy. Without it, you risk spending more money and time fixing misaligned messaging, packaging, and marketing as you grow. A clear strategy upfront saves you costly mistakes.

I schedule client meetings Tuesday through Thursday, 10am–3pm EST. If you need a different time, just ask—I’m happy to work with your schedule whenever possible.

Brand Concept
Clear description of the difference that makes your brand stand out.

Founder & Brand Story
Sharing your story in a way that drives engagement, builds demand, and creates recognition once you hit shelves.

Pre-Launch Brand Messaging
Define the core messages that build buzz, grow your audience, and create demand before launch.

Brand Values
Identify the principles that guide your brand and resonate with your consumer.

Retail Positioning for Launch
Position your product for D2C and specialty retail from day one—so buyers instantly “get it.”

Unique Brand Opportunities
Uncover the whitespace, trends, and moments that give your brand an edge.

Brand Voice & Personality
Establish a consistent tone and personality so every touchpoint—packaging, social, outreach—feels on brand.

Hero Product for Launch
Identify the product that will lead your launch and anchor your brand at retail—a focused, shelf-ready entry point.

Customer Lifestyle Profiles
Understand your early adopter’s lifestyle, buying habits, and why they’ll say “yes.” Identify selling points and use cases that make your product part of their daily routines—whether as a pantry staple or weekend treat.

Unique Selling Points That Drive Demand
Define the must-have traits that spark buzz, drive trial, and get early fans talking.

Buyer Use Cases

Real life scenarios that show buyers exactly where your product belongs—and why customers will pick it up.

Sales Channels for Pre-Launch
Prioritize the right early sales channels (D2C, farmers markets, specialty retail) that give you traction pre- and post-launch.

Pre-Launch Activations & Collaborations
Plan samplings, tastings, and partnerships that get your product in hands before you’re on shelves. Identify tastemakers, aligned brands, and community partners who can amplify your launch from day one.

Content Strategy for Pre-Launch
Build a pre-launch content with hooks that create curiosity, grows a warm audience, and makes your launch exciting

You’ll only need to set aside four 1-hour meetings. The rest of the work happens behind the scenes, as I dive into crafting your strategy for you.

Week 1 — Brand

Identify brand differentiators (1 hour meeting)

Week 2 — Buyer
Define target customer avatars (1 hour meeting)

Week 3 — Buzz
Plan how to cut through the noise and build buzz (1 hour meeting)

Week 4 — Strategy in Action!
​Receive brand strategy deck + direction on implementation (1 hour meeting)

Here’s what I look for in a founder I can really help grow:

Committed to Figuring It Out
You don’t need all the answers—but you do need a vision and the willingness to figure it out. I thrive working with founders who are early in the process but ready to take action.

Bootstrapping with Intention
You’re investing your own time, money, and energy—and want every move to count. You care about doing things the right way.

Good Energy & Entrepreneur Spirit
I work best with founders who bring curiosity, optimism, and scrappiness to the table. You believe in your product—and in the power of building a brand that lasts.

Follows Direction & Vision
You’re open to guidance, trust the process, and know when to lean on expert support. You take feedback seriously—and take action quickly.

Engaged in the Industry
You’re tuned into what’s happening in food & beverage, whether that’s through events, grocery hauls, social media or Substack. You care about the category—and want to contribute to it.

Willing to Show Up
You understand the value of visibility. You’re ready to be seen—whether that’s through storytelling, networking, content, or connecting with the right people.

Values Strategic Partnerships
You get that no one builds a brand alone. You’re thoughtful about who you bring in, and understand the power of a trusted, experienced team to help get you to the next level.

Beyond the deck, you’ll also get:

1. Visibility & Buzz – Emerging Brands Podcast® feature, NYC event opportunities, and warm intros to publicists and specialty retail buyers

2. Messaging Momentum – Foundational messaging you can actually use across packaging, social, decks, and outreach

3. Strategic Network – Access to trusted partners for trademarks, formulation, design, photography, distribution, finance, and more

4. Hands-On Advisement – Real-time feedback as you build with an advisor who wants you to succeed

5. Insider Insights – Up-to-the-moment POV on what buyers, creators, and consumers are looking for

6. Bonus! 30-minute call with a specialty retail buyer who’s worked with 1,000+ emerging brands to help you position for shelf-readiness