how-to start a creative business with tricia costello, ceo of fresh wata

last week, ashley and i sat down with fresh wata’s ceo, tricia costello talking about how-to start a creative business. after 17 years of experience, tricia shared so many practical tips and inspiration. honestly, i haven’t felt THIS inspired by a business owner in a long time. from her office space, to projects, to spirit, i left feeling recharged after this conversation. it was goals on goals on goals.

listen to this week’s episode of THE WORKSHOP downtown podcast - starting your own creative business with tricia costello, ceo of fresh wata.

awesome for your work day!

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my mission and why i work everyday making it happen

from being a weird kid, being in a natural disaster while living aboard, learning about social media, being broke, moving from long island to london to las vegas to nyc to downtown las vegas, launching a blog, being a partner in a restaurant, failing a bunch of times, to the business i have today.

i share my mission, vision, purpose, and my daily hustle on this episode of the socialista podcast. check it out!

ps. side note, this was recorded earlier in the year. instead of ‘with brave company’ my company is now ‘with kelly bennett’. it felt better to do a personal brand.

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how-to better organize your to-do list

on this episode of THE WORKSHOP downtown podcast, we talk about how to better organize your to-do list in a way that is clear in your mission and connects the small things to the bigger picture.

listen to THE WORKSHOP downtown podcast - episode 2 - how-to better organize your to-do list

photo by @brittanylo_photo

photo by @brittanylo_photo

would love to hear what you think of this episode!

what is a creative director?

on this episode of THE WORKSHOP downtown podcast we answer one of your questions! we had a UNLV student reach out to us and her question was ‘how do i become a creative director?’

we talk about how we became creative directors and curators, and why it is an important role as a business owner. we’ve learned a lot along the way and realized that our individual backgrounds and passions play a key role in our professional lives. another great tip for learning more about a creative field, go out and seek out events where you can connect with other creatives who inspire you!

listen to THE WORKSHOP downtown podcast - episode 3 - what is a creative director?

photo by @brittanylo_photo

photo by @brittanylo_photo

would love to hear what you think of this episode!

why i love brand experience

on this episode of THE WORKSHOP downtown podcast we talk about brand experience. we LOVEEE talking brand experience! this episode is all about just that. as a small business owner, creative director, or local pop-up shop it's key to consider how you want people to experience your brand as a whole.

brand experience is the "feeling" of a brand, from merchandising to social media to events, how does your brand tell it's story and message? we chat in depth about touch points (our favorite phrase!) and how you can better refine your brand to get clear on it's overall purpose/message.

so what does your brand feel like?

listen to THE WORKSHOP downtown podcast - episode 6 - we love brand experience

photo by @brittanylo_photo

photo by @brittanylo_photo

here's your homework assignment: write down every part of your brand someone engages with and what is your ideal brand experience. let me know what comes up!

how-to sell and feel good about it

on this episode of THE WORKSHOP downtown podcast we talk about one of my FAVORITE topics… selling and feeling good about it. often the ‘sales’ aspect of business have a negative feeling to most small business owners (especially what i hear from my fellow female business owners in the conscious consumer space). we need to change that. sales IS the soul of a business so way not make that feel damn good.

listen to THE WORKSHOP downtown podcast - episode 9 - how-to sell and feel good about it

photo by @brittanylo_photo

photo by @brittanylo_photo

would love to hear what you think of this episode!

10 things i *wish* i knew before starting my business

it may be a vitamin defiency OR you may be an entrepreneur!

ashley and i share our top 10 things we wish we knew when we started our businesses. hint hint…it’s GOING to be harder than you think. hot tip: make sure to surround yourself with like minded people and business owners.

on this episode of THE WORKSHOP downtown podcast ashley and i talk about how to have a rightous exchange when selling your services, taking care of yourself even when you are running a business, as well as how cool it can be to be your own boss. hot tip #2: things happen, but don’t forget to have fun and be positive!

listen to THE WORKSHOP downtown podcast - episode 11 - ten things we *wish* we knew before starting our businesses

photo by @brittanylo_photo

photo by @brittanylo_photo

would love to hear what you think of this episode!

how-to start hard conversations

you know that lump in your throat you get when you want to talk to someone about how you feel? yup!

on this episode of THE WORKSHOP downtown podcast we share our top three tips on how to start hard conversations, and it all starts with some deep breaths! listen to the full episode for some ways to respectfully and authentically start a hard conversation.

listen to THE WORKSHOP downtown podcast - episode 12 - how-to start hard conversations

photo by @brittanylo_photo

photo by @brittanylo_photo

would love to hear what you think of this episode!

how-to navigate your non-negotiables

what are your absolute non-negotiables?

first season of THE WORKSHOP downtown podcast we explore our absolute non-negotiables when it comes to working or collaborating with other people and projects. sometimes figuring out your non-negotiables takes time and often times experience. It's also true that this list may change for you over time.

want tips to find and stand up for your non-negotiables?

listen to THE WORKSHOP downtown podcast - episode 13 - how-to navigate your non-negotiables

photo by @brittanylo_photo

photo by @brittanylo_photo

would love to hear what you think of this episode!

jumpsuit therapy

i’m starting a thing and it’s called ‘jumpsuit therapy’.

not gonna lie, this year has been one of the hardest years of my life (both personally and professionally) after THE hardest year of my life last year. and one of the ways i started feeling better was wearing colorful jumpsuits.

i get asked ALL the time where i get my jumpsuits from and today i’m sharing my jumpsuit dealer, so i wanted to put it on my blog and my community can find them easier.

nooworks is where i’ve been buying all my jumpsuits. i love their ethics, style, cuts, and patterns. they collaborate with lots of cool artists and i love collecting them. as i get more into ethical fashion, i love finding small female owned businesses to fan girl.

if you want to get a mood boost and wear ethical fashion, go get yourself a jumpsuit. it will make you feel damn good.

photo by @brittanylo_photo

photo by @brittanylo_photo