Building CPG food & bev brands from idea to hitting retail shelves.

It starts with brand strategy.

Shop clients @ Pop Up Grocer, Meadow Lane, Foxtrot, Butterfield Market, Happier Grocery, Fairway

Build your brand right from the start

I work with emerging CPG food & beverage founders while their testing a product idea in their kitchen, brainstorming how to bring it to market, usually without a brand name, and want to work with an expert to have a real strategy to bring their idea to idea to hitting retail shelves.

Before formulation, finding a brand name, posting content, stressing about marketing, and everything that comes to mind when you’re taking a business (and life!) leap doing something totally new. However you see the white space in the market, you’ve done your homework, and ready to make it happen. I’m your next call.

book a call

Trusted by the next generation of food & beverage brands

Hi, I'm Kelly Bennett, brand strategist building CPG food & beverage brands from idea to hitting retail shelves, host of Emerging Brands Podcast® discovering CPG brands hitting retail shelves next, angel investor Backing emerging CPG food & beverage brands and the operations to scale their retail footprint, and sharing brands from my NYC home.

I’m the first call for someone who wants a strategy to turn the product idea their making in their kitchen and turn it into a brand ready to hit retail shelves.

With 20 years experience building emerging brands in multiple industries and found my niche in emerging CPG food and beverage. I bring industry insight, market knowledge, and a trusted network to help founders bring what's next in food and beverage to shelf.

Cotto

‘I started working with Kelly when I only had a product concept and was testing early recipes in my kitchen, and building my brand strategy with her completely changed how I approached every decision that followed. She helped me dial in my positioning, messaging, and target consumer, and guided me toward a brand name that truly reflects what I’m building after my original name couldn’t be trademarked. Beyond the work itself, Kelly is an incredible supporter and connector, always generous with her time, her network, and her energy, and genuinely someone you want in your corner’.
Kendall Kransdorf, Founder
She's the Sauce

'Before She’s the Sauce was even a concept, I met with Kelly, and from day one, she helped me shape this brand into something truly unique. Her strategic mind helped me uncover what made my sauces different, find the key selling points that would resonate, and has helped create the kind of buzz that every founder dreams of...’
Nicole Glabman, Founder
Nomie

A few months into starting Nomie, I needed someone to help me cut through the noise and see the full picture. Kelly's brand strategy gave Nomie a real foundation that set the direction for brand design, social strategy, and product messaging and positioning. What I didn't expect was how much she'd continue to show up long after our work together wrapped, and I'm so grateful for that.
Roopa Annadatha, Founder
Frankly Good Coffee

‘...Pop Up Grocer slid into our dms and before I knew it we had launched inside one of the most respected entities for up and coming CPG brands - we were on the shelves, standing out among the other coffees that surrounded us. This is just the beginning of our growth and retail journey - grateful I was smart enough to hire Kelly when we did!’
Stefanie Frank, Co-founder