Biom

Rethinking daily household essentials took on a whole new urgency when Will Gahagan decided to confront a hidden environmental crisis: the billions of pesticide- and microplastic-laden wet wipes clogging oceans and landfills every year. As Co-Founder and CEO of Biom, Will is revolutionizing a massive everyday category with 100% plant-based, non-toxic, and fully biodegradable wipes designed to protect both households and the planet.

Growing up on the water in Charleston, South Carolina, Will developed a deep connection to coastal conservation before building a successful decade-long career leading go-to-market teams at high-growth startups like Untapped and Legion Technologies. Combining his commercial scaling background with co-founder Hank Schellenger’s industrial design expertise, Will shares how they spent over a year prototyping a zero-compromise solution that blends elevated aesthetics with clean-label, plastic-free performance.

Inside the Episode:

• How turning over a generic wipe container and reading the label sparked Will's discovery of hidden microplastics and pesticides, launching his mission to create Biom.

• Will discusses the product design and development journey behind creating non-toxic, biodegradable wipes that deliver performance without sacrificing aesthetics.

• Key go-to-market strategies and scaling insights from Will’s background in high-growth startups, and how those lessons apply to building a disruptive CPG brand.