PACHA

It is rare to find a food brand founded by a climate scientist, but Maddie Hamann is using her scientific background to completely change how we think about a kitchen staple. As Co-Founder and Director of Marketing at PACHA Bread, Maddie transitioned from a career in Earth Science (holding a PhD from the prestigious Scripps Institution of Oceanography) to marketing because she wanted to make a direct, immediate impact on climate change through the business world.

By stripping bread down to its absolute essentials, PACHA has created a Certified Organic, gluten-free buckwheat sourdough using just two simple ingredients: sprouted buckwheat and sea salt. Maddie joins the show to discuss how she translates complex environmental science into a compelling brand narrative, why soil health is the key to the future of food, and what it takes to build a truly sustainable CPG brand from the soil up.

Inside the Episode:

• Maddie shares her journey of leaving academia and Earth Science to fight climate change directly through sustainable food entrepreneurship.

• How PACHA engineered a delicious, allergen-friendly sourdough without any of the binders, fillers, seed oils, or preservatives that dominate the gluten-free market. 

• A breakdown of how PACHA communicates deep sustainability values to everyday shoppers without sacrificing the ultimate selling point: making food that tastes incredible.

This podcast episode was made possible by glimpse

Glimpse is an AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Book a call with the Team to get started!