Norms

Some of the most common health challenges are the ones people are least likely to talk about, but Carli Roth is on a mission to change that. As Co-Founder and Head of Community at Norms, Carli is bringing empathy, clinical credibility, and real-life relatability to a category that has traditionally been defined by clinical coldness and social stigma: hemorrhoids and "unmentionables."

With a powerful background in building networks for women entrepreneurs at the Female Founder Collective, Carli uses her deep expertise as a community builder, investor, and advocate to ensure Norms speaks authentically to women navigating pregnancy, postpartum, and other key life stages. She joins the show to discuss how she is tackling stigmatized self-care, building an inclusive brand voice in a sensitive category, and replacing shame and guesswork with maximum-strength, FDA-compliant relief.

Inside the Episode:

• Carli shares the inspiration behind Norms and how the brand is dismantling the stigma around everyday health issues starting with the butt and moving to the gut.

• How Carli's experience leading community at the Female Founder Collective and angel investing shaped her tactical approach to launching a consumer product.

• The strategy behind pairing highly relatable, stigma-free marketing with rigorous, FDA-compliant product development.

This podcast episode was made possible by glimpse

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