Yes Way Rosé

Long before they ever bottled a drop of wine, Erica Small and Nikki Huganir built a rosé-first movement. What started in 2013 as a lifestyle brand fueled by humor, design, and a shared love for pink wine has evolved into a massive consumer favorite. Today, Yes Way Rosé is a category leader, ranking as the fourth best-selling rosé overall in the US with more than 13 million bottles sold.

Leveraging their backgrounds in fashion, media, and design, Erica and Nikki have taken a uniquely founder-driven approach to an industry that traditionally takes itself way too seriously. They share how they bridged the gap between a highly engaged digital community and national retail shelves, working alongside strategic partners in the South of France to create a high-quality, crisp, and accessible wine that fits naturally into everyday life.

Inside the Episode:

• How Erica and Nikki cultivated a loyal, humor-driven audience for five years before launching their namesake wine in 2018.

• The strategy behind building an instantly recognizable brand that uses culturally relevant storytelling and bold design to make great wine feel fun and welcoming.

• How the brand has thoughtfully expanded its portfolio over the past eight years, moving from traditional bottles to cans, single-serve formats, and their 2026 releases of a non-alcoholic rosé and half bottles.

This podcast episode was made possible by glimpse

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