Something & Nothing
After noticing the soft drink category had remained stagnant and uninspired for decades, Olly Dixon co-founded Something & Nothing to disrupt the status quo. He saw a landscape filled with sugar-heavy, over-processed options and realized people were craving something more elevated. By blending high-end design with cleaner ingredients, Olly set out to prove that a soda could be both a sophisticated lifestyle choice and a win for the environment.
Something & Nothing is a B-Corp Certified premium soda brand that ditches added sugars and sweeteners in favor of real fruit juices, extracts, and botanicals. With award-winning flavors like Yuzu and Mango & Thai Basil, Olly has successfully navigated the brand’s journey from its 2020 U.K. launch to its 2023 U.S. debut. By utilizing solar-powered production and low-carbon deliveries, Something & Nothing offers a "feel-good" experience that transports you from desk to dinner party.
Inside the Episode:
Why Olly felt the soda aisle was stuck in the past and how he reimagined it for the modern, curious consumer.
The strategic hurdles and triumphs of expanding a British sensation into the competitive U.S. beverage market.
The reason Olly purposefully ignored the beverage category and instead drew inspiration from the worlds of fashion, photography, and art to build the brand’s identity.
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