Cravings by Chrissy Teigen

I’m coming to you live from Natural Products Expo West with Chrissy Teigen, inside the Cravings by Chrissy Teigen booth!

Over the past year, Cravings has become one of the fastest-growing pantry brands in the category. Its non-GMO baking mixes have emerged as a major growth engine, expanding into national retailers like Kroger and Thrive Market, along with regional leaders including HEB and Raley’s. The brand now reaches more than 3,000 stores nationwide, with additional retail expansion on the horizon.

Inside the Episode:

• Chrissy and I talk about the brand’s recent rebrand

• Following your gut as a CPG founder

• The realities of starting and scaling a CPG food brand

• Cravings’ newest launch, the Sweet & Sticky Carrot Cake Kit, inspired by Chrissy and John’s wedding cake

This podcast episode was made possible by glimpse

Glimpse is an AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.