Alaffia

Born in Togo, Olowo-n’djo Tchala founded Alaffia in 2004 to bridge the gap between West African traditional knowledge and the global beauty market. Driven by his upbringing and a commitment to gender equality, Olowo-n’djo has spent over twenty years using ethical business as a tool to alleviate poverty and empower the communities he calls home.

Alaffia is a clean, fair-trade beauty brand that partners with women’s cooperatives in West Africa to produce unrefined shea butter and African black soap. Beyond skincare, the brand reinvests its proceeds into maternal healthcare, education, and reforestation, proving that personal care can create a true state of "Alaffia"—peace, health, and well-being—for both the consumer and the creator.

Inside the Episode:

• How Olowo-n’djo’s roots in Togo shaped the brand’s philosophy of collective well-being.

• Why Alaffia prioritizes maternal health and education as the primary drivers for community growth.

• Lessons from twenty years of maintaining a mission-first, fair-trade business model in the competitive beauty space.

This podcast episode was made possible by glimpse

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