Let’s talk shop

I help first-time CPG food & beverage founders turn product ideas into brands that people want to shop.

Book your call here.

Book your call here.

Meet Kelly

Hi! I’m Kelly Bennett a New York City–based brand strategist for CPG food & beverage founders and host of Emerging Brands Podcast®.

I got my start in CPG by bootstrapping a nationally recognized plant-based restaurant. I built community before launch through social media, activations, and partnerships, then scaled it from the ground up earning press in Forbes, CNN, and the LA Times, and expanding to multiple locations. Along the way, I collaborated with emerging CPG brands we sourced from, gaining firsthand insight into what early-stage founders truly need and why consumers choose the brands that fit their lifestyle. Combined with 15+ years working with early-stage brands across hospitality, food, beverage, and lifestyle, this experience shaped the framework, industry network, and market insight I now bring to founders.

Today, I help pre-launch CPG founders turn better-for-you product ideas into brands people want to shop.

  • 'Before She’s the Sauce was even a concept, I met with Kelly, and from day one, she helped me shape this brand into something truly unique. Her strategic mind helped me uncover what made my sauces different, find the key selling points that would resonate, and has helped create the kind of buzz that every founder dreams of..."

    Nicole Glabman, Founder She’s the Sauce

  • "...Pop Up Grocer slid into our dms and before I knew it we had launched inside one of the most respected entities for up and coming CPG brands - we were on the shelves, standing out among the other coffees that surrounded us. This is just the beginning of our growth and retail journey - grateful I was smart enough to hire Kelly when we did!"

    Stefanie Frank, Co-founder, Frankly Good Coffee