Ready to Launch a CPG Food & Beverage Brand That Sells?

I help first-time CPG food & beverage founders turn ideas into breakout brands that belong on retail shelves. Are you bringing a new product to market? Or a strategic partner to startup CPG food & beverage brands? Let’s talk shop.

Let's talk shop.

Let's talk shop.

Meet Kelly

Hi, I’m Kelly Bennett—a Brooklyn-based brand strategist with a front-row seat to what makes emerging CPG food and beverage brands standout. I’ve advised over 1,000 early-stage founders and have a front row seat of the industry trends through my brand strategy work, podcast, and strategic partnerships.

My career breakthrough came while building a nationally recognized plant-based restaurant in Downtown Las Vegas, where I led brand development, marketing, partnerships, and activations—earning features in Forbes, CNN, and the LA Times with multiple locations. This hands-on experience deepened my connection to CPG brands navigating their earliest, most critical moments.

Today, I work with founders whose products are on leading retail shelves at Pop Up Grocer, The Goods Mart, and Bubble Goods. I also collaborated to launch Bread & Butter®—a trademark law firm protecting CPG food and beverage brands—and host The Emerging Brand Podcast®, where I share stories behind your new favorite brands.

I help first-time CPG food & beverage founders build standout brands.

  • 'Before She’s the Sauce was even a concept, I met with Kelly, and from day one, she helped me shape this brand into something truly unique. Her strategic mind helped me uncover what made my sauces different, find the key selling points that would resonate, and has helped create the kind of buzz that every founder dreams of..."

    Nicole Glabman, Founder She’s the Sauce

  • "...Pop Up Grocer slid into our dms and before I knew it we had launched inside one of the most respected entities for up and coming CPG brands - we were on the shelves, standing out among the other coffees that surrounded us. This is just the beginning of our growth and retail journey - grateful I was smart enough to hire Kelly when we did!"

    Stefanie Frank, Co-founder, Frankly Good Coffee

  • 'I absolutely loved working with Kelly! I’ve worked with a good amount of folks but what sets her apart is her energy. She’s knowledgeable, bright, and always very encouraging. I’m so happy to have her as a resource!'

    Crystal Hale, Founder Dripspoon