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Meet Kelly

Kelly Bennett is a New York City–based brand strategist for pre-launch CPG food and beverage founders and the host of Emerging Brands Podcast®, featuring the brands people will be shopping next.

She works with founders to turn product ideas into shelf-ready brands defining what makes them different, why consumers will buy, how they’ll sell, and build buzz long before launch.

With 16+ years working with emerging brands and currently supporting 20+ CPG food and beverage brands coming to market, Kelly brings industry insight, market knowledge, and a trusted network to help bring what’s next in food and beverage to shelf.

  • 'Before She’s the Sauce was even a concept, I met with Kelly, and from day one, she helped me shape this brand into something truly unique. Her strategic mind helped me uncover what made my sauces different, find the key selling points that would resonate, and has helped create the kind of buzz that every founder dreams of..."

    Nicole Glabman, Founder She’s the Sauce

  • "...Pop Up Grocer slid into our dms and before I knew it we had launched inside one of the most respected entities for up and coming CPG brands - we were on the shelves, standing out among the other coffees that surrounded us. This is just the beginning of our growth and retail journey - grateful I was smart enough to hire Kelly when we did!"

    Stefanie Frank, Co-founder, Frankly Good Coffee