Ola Sol
With a successful background in marketing, including launching one of the first nationally distributed canned wine brands, Alexis Beechen joined forces with founders Miles Beckett and Steve Seigel to launch Ola Sol. As CEO, Alexis brought her full-stack marketing leadership to handle distribution and implement tech-first sales strategies, helping to bring this unique agave wine to market.
Ola Sol is the first premium agave wine specifically designed for crafting cocktails. Made from 100% estate-grown Blue Weber agave sourced from Jalisco, Mexico, Ola Sol offers the authentic flavor of agave spirits but with half the alcohol content (24% ABV), allowing for delicious, balanced cocktails.
Inside the Episode:
How Alexis's experience in brand development and marketing led her to create Ola Sol
What it takes to build a premium beverage brand that offers a unique value proposition
How to identify a gap in the market and turn a personal passion into an innovative product
This podcast episode was made possible by Hummingbirds
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