Figa Foods

After a decade at Google and YouTube — most recently leading business development for YouTube Health — Ariel Altman knew she wanted to build something that drove impact at the intersection of health and innovation. That passion, combined with her Brazilian roots by marriage, led her to co-found Figa Foods.

Figa is a company reimagining the chocolate aisle with bars made from the upcycled seeds of cupuaçu (coo-poo-ah-soo), a Brazilian superfood that's as delicious as it is sustainable. By partnering with regenerative farmers and top chefs, Figa is on a mission to make cupuaçu your new favorite superfood that both tastes good and does good.

Inside the Episode:

• How Ariel's experience building partnerships at Google and YouTube translated to launching a CPG brand

• The innovation behind upcycling cupuaçu seeds to create a sustainable and delicious chocolate alternative

• Lessons for emerging founders on building a mission-driven brand by prioritizing regenerative sourcing and unique ingredients

This podcast episode was made possible by Hummingbirds

Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!