Yes! Apples
In this episode, I’m joined by Tenley Fitzgerald, Vice President of Marketing at Yes! Apples—a bold, modern apple brand with deep roots in New York agriculture. With over 100 years in the apple business, Yes! Apples is a network of 50+ family farms growing more than 10 high-quality varieties—and stands out as the only female-run apple organization in the country.
Tenley began working with the team as a freelancer in 2017 and ultimately led the charge to take the Yes! Apples brand from concept to consumer launch. Since then, she’s built a powerhouse in-house marketing team and brought apples into the lifestyle and CPG conversation—partnering with brands like Martinelli’s and Ithaca Hummus, and showcasing the brand at Pop Up Grocer and Cherry Bombe Jubilee. With past experience at FreshDirect, Blue Apron, and Beyond Good, Tenley brings a deep understanding of integrated marketing, storytelling, and brand building in food.
Inside the Episode:
How Tenley transformed Yes! Apples from a traditional grower network into a national lifestyle apple brand
The strategy behind turning apples into an experience
Advice for brand marketers looking to evolve heritage categories with a fresh, modern voice
Listen here
Meet the founder
Tenley Fitzgerald, Vice President of Marketing Tenley has served as Yes! Apples’ VP of Marketing since 2020. She joined New York Apple Sales in 2017 as a freelancer tasked with creating social media channels for the organization. After managing the accounts for over a year, Tenley used her deep roots in integrated marketing to lead the organization to the next level, ultimately taking the consumer facing brand of New York Apple Sales, Yes! Apples, from concept to market. Since its launch in 2020, Tenley has grown the marketing team to encompass social media, design, illustrations, public relations, and consumer research. Over the past three years under the direction of Tenley, Yes! Apples has showcased New York apples twice in Pop Up Grocer and twice at Cherry Bombe Jubilee, partnered with ethos aligned brands like Martinelli’s and Ithaca Hummus, and more. Tenley was named to the Produce Business 40 Under 40 List and prior to joining Yes! Apples, worked at FreshDirect, BlueApron, and Beyond Good. Tenley graduated from Cornell University and lives in Ithaca, New York with her family.
shop the brand
Yes! Apples—a bold, modern apple brand with deep roots in New York agriculture. With over 100 years in the apple business, Yes! Apples is a network of 50+ family farms growing more than 10 high-quality varieties—and stands out as the only female-run apple organization in the country. Shop here!
This podcast episode was made possible by Hummingbirds
Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
