Veriti

In the competitive world of retail, emerging brands with mission-driven, clean-label products often struggle to compete with the massive marketing budgets of legacy players. Eleanor Hayden, Founder and CEO of Veriti, experienced this challenge firsthand as an in-house marketer for successful emerging CPG (Consumer Packaged Goods) brands.

Since 2021, Veriti has operated as the essential shopper marketing and retail media team for these challengers, proving that sharper strategy and expert execution can consistently outperform bigger budgets. Veriti manages the entire retail ecosystem—from vendor relationships and in-store displays to keyword-by-keyword retail media campaign optimization—freeing founders to focus on building their brand.

Inside the Episode:

• How a strategic, integrated approach to shopper marketing (in-store displays) and retail media (digital advertising) drives outsized results.

• Eleanor's journey from in-house brand marketer to launching the agency she wished she had.

• What emerging founders can learn about allocating their limited budget to maximize new-to-brand sales and secure long-term retail relationships.

This podcast episode was made possible by Hummingbirds

Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!