Tursh

Meena and Tabi founded Tursh to honor their Afghan heritage and their mother's cherished recipes. This entrepreneurial journey is driven by a desire to share the rich, tangy flavors and the joy of bringing people together through food.

The co-founders bring a powerful combination of skills to the brand: Meena is a Physician Assistant by day, applying her discipline and operational expertise to Tursh at night. Tabi is a seasoned brand strategist and creative marketer with over eight years of experience building diverse brands, from beauty to tech. Together, they are translating deep cultural heritage into a compelling and delicious food brand.

Inside the Episode:

• How Meena balances her career as a Physician Assistant with applying operational expertise to build a growing food brand.

• The dynamic between co-founders Meena (operations) and Tabi (brand strategy) and how they leverage their distinct professional backgrounds.

• The inspiration behind Tursh, and how the founders are using their mother's recipes to share the rich, tangy flavors of Afghan culture.

This podcast episode was made possible by Hummingbirds

Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!

This podcast episode was made possible by glimpse

Glimpse is an AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.