The Good Food CFO
Sarah Delevan is a Financial Consultant and founder of The Good Food CFO, bringing over 15 years of experience in building sustainable food systems. Her mission is to help purpose-driven food businesses—from farmers to CPG producers—achieve profitability by design through a values-driven financial approach that prioritizes long-term resilience over "growth at all costs."
Having worked in nearly every corner of the industry, Sarah focuses on supporting early-stage brands that often struggle with thin margins and unsustainable growth models. Through her consultancy and podcast, she provides the financial blueprints necessary for independent food entrepreneurs to solve cash flow issues and build a more just, equitable, and profitable business.
Inside the Episode:
How Sarah's diverse background in food sourcing and community advocacy informs her values-driven financial approach.
Shifting the mindset from "growth at all costs" to building a financially sustainable food business from the ground up.
Why borrowing growth models from mainstream business headlines can be a fatal mistake for early-stage CPG brands.
This podcast episode was made possible by Hummingbirds
Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
This podcast episode was made possible by glimpse
Glimpse is an AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
