She’s the Sauce

While building a dynamic career in food and beverage marketing for industry giants like Uber, Walmart, and Gopuff, sauce lover Nicole Glabman was simultaneously navigating intense personal hormonal and gut health challenges. This journey, combined with her love for flavor and over seven years of industry experience, sparked an idea: to reimagine the everyday condiments that are the backbone of our meals.

Nicole set out to create She's the Sauce, a line of delicious, better-for-you sauces with benefits—built on a foundation of clean ingredients, added protein, and fiber. The brand believes that you shouldn't have to compromise on flavor to feel good, offering sauces that truly satisfy while supporting a healthier lifestyle.

Inside the Episode:

• The essential balance: crafting a "better-for-you" sauce that maintains indulgent flavor and texture.

• How Nicole’s extensive background in CPG (Consumer Packaged Goods) marketing prepared her to launch her own brand.

• Nicole's experience turning personal health struggles into a mission-driven brand that helps others redefine their relationship with food.

This podcast episode was made possible by Hummingbirds

Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!