Sage Matcha
Sponsored by Hummingbirds
In this episode, I’m joined by Larry Yu, founder of Sage Matcha—a brand on a mission to bring the magic of ceremonial-grade matcha to your daily routine, no matter how busy life gets. Originally from New Jersey, Larry’s love for matcha started in high school. But it was during his time at NYU Tisch—navigating long hours, creative hustle, and constant movement—that the idea for a more convenient, high-quality matcha latte was born.
Sage Matcha’s single-serve sticks combine ceremonial-grade matcha with oat milk powder, organic ingredients, and superfood blends, making it easy to sip something both functional and elevated, anytime, anywhere.
Inside the Episode:
How Larry’s lifestyle as a student and creative inspired the idea for Sage Matcha
The importance of sourcing, formulation, and flavor when building a functional beverage
Advice for emerging founders entering the wellness beverage space—and how to differentiate with simplicity and substance
Listen here
Meet the founder
While studying at NYU Tisch, Larry’s constant on-the-go lifestyle underscored the need for a convenient, high-quality matcha latte, ultimately leading him to found Sage Matcha.
shop the brand
Sage Matcha crafts convenient, single-serve sticks packed with the magic of ceremonial-grade matcha, oat milk powder, organic ingredients, and superfood blends. Shop here
This podcast episode was made possible by Hummingbirds
Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
