Peepal People
In this episode, I’m joined by Alyzeh Rizvi, co-founder and CEO of Peepal People—a bold, modern South Asian pantry brand reimagining traditional condiments for the way we eat today. With a background in architecture and product design, Alyzeh spent years leading brand innovation and impact-driven research at IDEO.org and the Gates Foundation, working with clients like Gallo, Smoothie King, and Coca-Cola. She launched Peepal People in 2021 with a mission to build a more inclusive food aisle—one that centers culture, community, and real flavor.
Peepal People fuses heritage cooking techniques with better-for-you ingredients, creating South Asian condiments with less sodium, sugar, and cholesterol—without compromising taste. What started at the dinner table has evolved into a vibrant, fast-growing brand that’s reshaping how South Asian flavors show up in the modern kitchen.
Inside the Episode:
How Alyzeh’s design background and cultural roots inspired the vision for Peepal People
The strategy behind reimagining traditional condiments to meet today’s flavor and health expectations
Advice for founders building inclusive, culture-forward food brands with impact
This podcast episode was made possible by Hummingbirds
Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details!
