MìLà

MìLà was founded by Jen Liao and her husband as a way to connect with their family’s history and celebrate her Chinese identity. What began as testing soup dumplings at their restaurant—sold in ziplock bags—quickly turned into a cult following and the official launch of MìLà. Today, their beloved soup dumplings have been featured in Food & Wine, Bon Appétit, and The New York Times.

Inside the Episode:

• How a career pivot led Jen to launch MìLà and honor her heritage

• Building a brand from a restaurant favorite to a nationally recognized CPG brand

• en’s perspective on evolving cultural identity and scaling a CPG food brand

This podcast episode was made possible by Hummingbirds

Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!