ELAVI

ELAVI was founded on the belief that every ingredient should be intentional—crafted to make you feel energized, satiated, and satisfied, without the shame or “guiltless” labels pushed by diet culture. Founder and CEO Michelle Razavi takes us behind the scenes of how the brand launched, pivoted to a new hero product, and built a strategy for long-term growth.

Inside the Episode:

• From concept to pivot—how Michelle found ELAVI’s true niche

• The approach to launching a hero product and driving brand growth

• Lessons for finding your lane and creating products that truly resonate

This podcast episode was made possible by Hummingbirds

Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!