Lexington Bakes
Lex Evan is the creative force behind Lexington Bakes, an eco-conscious luxury bakeshop that is redefining what it means to indulge. With a 20-year career leading brand strategy and design for global giants like Johnson & Johnson, Aveeno, and Clean & Clear, Lex has applied his sharp eye for detail and 15 years of self-taught pastry expertise to build a brand rooted in Radical Ingredient Transparency®. Every treat is crafted with No Naughty Ingredients®—meaning no artificial flavors, preservatives, corn syrups, or gums—and proudly lists the specific high-quality partners used, from Raaka Chocolate to Straus Family Creamery.
Lex identifies as Queer and Non-binary and is deeply committed to using his platform to uplift women and gender-minority leaders. His "wildly audacious" approach has taken Lexington Bakes from a visionary idea to an award-winning brand found in premier retailers like Erewhon. By combining a luxury aesthetic with a 1% for the Planet commitment, Lex is proving that a bakeshop can be both high-fashion and high-integrity.
Inside the Episode:
How Lex leveraged two decades of corporate strategy for iconic beauty and wellness brands to launch a luxury food empire.
Why Lexington Bakes goes beyond standard labeling to name every single brand partner in their supply chain.
Lex’s mission to foster an equitable food industry and empower gender-minority founders through mission-driven leadership.
This podcast episode was made possible by Hummingbirds
Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!
This podcast episode was made possible by glimpse
Glimpse is an AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.
