Huwa

Huwa is more than just olive oil; it is a direct connection to heritage, storytelling, and craftsmanship, rooted deeply in Palestine. Co-founder Bilal, raised between Little Palestine in Chicago and summers in Aqraba, Palestine, is building on his family's legacy that spans hundreds of years of olive oil production.

Today, they continue to harvest olives just as their ancestors did, preserving generations-old methods and community rituals. Every October, the entire village comes together to handcraft Huwa, ensuring their culture, craftsmanship, and land remain at the heart of every bottle. Bilal is currently balancing a career in creative tech with the dedication required to run this deeply traditional, family-owned business.

Inside the Episode:

• How Bilal navigates his career in creative tech while scaling a centuries-old family business.

• The cultural significance of Huwa's harvest rituals and the techniques used to handcraft the oil.

• What emerging brands can learn about translating deep personal and historical heritage into a compelling product narrative.

This podcast episode was made possible by Hummingbirds

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This podcast episode was made possible by glimpse

Glimpse is an AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.