goodwipes

Tired of the uncomfortable, not-quite-clean feeling from dry toilet paper, friends Charlie Siciak and Sam Nebel set out to revolutionize the bathroom routine. They noticed a gap in the market for a genuinely effective, sensitive-skin-friendly, and truly flushable wipe—and thus, goodwipes was born in 2013.

goodwipes is an innovative personal care brand dedicated to an elevated, confident clean. Specializing in eco-friendly and sensitive-skin products (including flushable wipes, feminine hygiene wipes, and wash), goodwipes delivers a clean feeling that dry toilet paper simply can't match. Infused with soothing botanicals and free from harsh chemicals, parabens, and dyes, goodwipes helps you feel completely fresh and confident. Driven by a commitment to sustainability and responsible consumer education, goodwipes is a proud member of the Responsible Flushing Alliance.

Inside the Episode:

• How Charlie and Sam’s frustration with traditional hygiene sparked the idea for goodwipes.

• The balancing act of innovating a product (like actually flushable wipes) while prioritizing sensitive skin and sustainability.

• The importance of consumer education and industry advocacy in building a successful personal care brand.

This podcast episode was made possible by Hummingbirds

Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!

This podcast episode was made possible by glimpse

Glimpse is an AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.