GoodPop

Daniel Goetz founded GoodPop with a mission to create clean, nostalgic treats that taste amazing—without the artificial sweeteners or additives. What started with just four sales at a music festival has grown into a 16-year journey of building a purpose-driven brand that’s now a leader in the frozen treats category.

In this episode, Daniel shares his early entrepreneurial beginnings, why he wanted to build a business with a positive impact, and how he’s scaled GoodPop into a household name while staying true to its values.

Inside the Episode:

• How Daniel’s lemonade stand days shaped his entrepreneurial journey

• The scrappy launch strategy that kicked off the business

• The lessons behind growing GoodPop into a category leader with purpose at the core

This podcast episode was made possible by Hummingbirds

Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!