Froot Thief
Sponsored by Hummingbirds
In this episode, I’m joined by Jonathan Cornish, founder of Froot Thief—the bold, better-for-you fruit snack brand, now one of the fastest-growing fruit snack brands across the United States. With over 20 years in the food industry, Jonathan has developed products for major retailers—but launched Froot Thief to shake up the fruit snack aisle with clean ingredients, a playful identity, and a mission to win over both kids and parents.
Inside the Episode
How Jonathan’s background in food product development shaped Froot Thief
The strategy behind building a snack brand that’s fun for kids, trusted by parents, and built to scale
Advice for CPG founders launching in competitive categories
Listen here
shop the brand
Elevate lunchtime and on-the-go moments with delicious treats, crafted exclusively from 100% natural ingredients. Say NO to added sugar, artificial colors, and gumming agents. Shop here
This podcast episode was made possible by Hummingbirds
Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
