Daily Crunch
In this episode, I’m joined by Laurel Orley, CEO and co-founder of Daily Crunch Snacks—a women-owned, Inc. 5000 snack company shaking up the category with its Uniquely Crunchy™ sprouted nut snacks. Laurel brings over 15 years of marketing experience, much of it at Unilever, where she led flagship brands like Dove and Hellmann’s before launching Daily Crunch in March 2020.
Daily Crunch satisfies those irresistible crunch cravings with nutrient-dense, superfood snacks that deliver on taste, texture, and clean ingredients—all with minimal added sugars. Laurel shares how she navigated launching during the early days of the pandemic, scaling quickly, and staying focused on product differentiation in a crowded snack space.
Inside the Episode:
How Laurel’s background in big-brand marketing shaped the strategy behind Daily Crunch
The process of creating a distinctive, better-for-you snack that stands out with texture and simplicity
Advice for founders on scaling thoughtfully, brand positioning, and distribution
Listen here
shop the brand
Daily Crunch satisfies those irresistible crunch cravings with nutrient-dense, superfood snacks that deliver on taste, texture, and clean ingredients—all with minimal added sugars. Shop here!
This podcast episode was made possible by Hummingbirds
Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
