Boredom Kills Creative

Alex Adam, Founder and Creative Director of Boredom Kills Creative, spent a decade in the music industry witnessing how powerful branding can build and unite communities across the world. This unique background gave him a deep understanding of market impact and emotional resonance, leading him to transition his expertise from the stage to the shelf. Alex now applies those lessons in cultural connection to the world of CPG, helping brands find their heartbeat and scale with purpose.

Boredom Kills Creative is a strategic branding agency that partners with CPG companies poised for growth to refine their message and identity. Alex and his team focus on ensuring the right people can find, understand, and love a brand for the long haul. By treating brand strategy as a tool for long-term community building rather than just aesthetic design, BKC helps founders transform emerging products into beloved household staples.

Inside the Episode:

• The specific strategic shifts CPG brands need to make when they are poised to scale from niche to mainstream.

• Why brand strategy is about more than just visibility—it’s about being understood by your ideal consumer.

• Alex’s philosophy on creating brand identities that foster long-term love and cultural relevance.

This podcast episode was made possible by glimpse

Glimpse is an AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.