Let’s get to work
Service-based
CPG food & beverage
Brand Strategy
What’s Included
Six 1-on-1 Brand Strategy Sessions — Clear direction, confident decision-making, and a strong foundation you can build on ($1,600 value)
Brand Audit — A review of your previous client feedback, marketing, and service packages to identify what's working, what's not, and where the biggest opportunities are
Ready-to-Use Brand Strategy Deck — A complete, founder-friendly brand strategy deck that becomes your roadmap for the rebrand ($5,000 value)
Advisement During Implementation — Ongoing support as you put your new strategy into action, answering questions and advising as you roll it out
Save $500+ with one time payment
SAVE $
Have an industry expert in your corner
Hi! I’m Kelly Bennett a New York City–based brand strategist for pre-launch CPG food & beverage founders and host of Emerging Brands Podcast®.
I got my start in CPG by bootstrapping a nationally recognized plant-based restaurant. Before we opened the doors, I built community through social media, activations, and partnerships—launching with a waitlist, national press in Forbes, CNN, and LA Times, and multiple locations.
With 15+ years of experience working with founders across hospitality, food, beverage, and lifestyle, I’ve developed a framework that helps first-time founders turn early product ideas into brands people want to shop.
When you work with me, you’re not just getting strategy — you’re gaining a partner who’s been on both sides of the shelf. My process connects every piece of your brand so you can launch with confidence and community already in place. Launch with confidence, stand out on shelf, land first retailers.
Once your strategy is complete, you’re not on your own. You’ll have access to check-in calls and warm introductions within my network to help you move seamlessly into launch execution.
Most founders spend thousands redoing packaging, messaging, and positioning after realizing they weren’t clear on who they were for. But skipping strategy costs you more.
This process saves you time, money, and stress by getting it right the first time— and positions you for growth with a cohesive brand that connects deeply with your audience and stands out on shelf.
Save $500+ with one time payment
SAVE $