1:1 Brand Strategy Session
Perfect for when you need a strategic gut check, feedback on execution, or help navigating new decisions building a CPG brand.
In this one-hour session, you’ll get focused guidance from a trusted CPG brand strategist—so you can uncover new opportunities. Ideal when you want a one-time gut check, an experienced outside perspective to spot what you might be missing, or support making a smart next move.
Walk away with a clear next step and renewed momentum—all in a focused 60-minute session.
Bring your top brand questions—I’ve got you.
Bring your top brand questions—I’ve got you.
Meet Kelly
Hi, I’m Kelly Bennett. A Brooklyn-based brand strategist with a front-row seat to what makes emerging CPG food & beverage brands stand out.
I’ve advised over 1,000 early-stage founders and stay plugged into what’s working now through my client work, hosting Emerging Brand Podcast®, strategic partnerships, and collaboration to launch Bread & Butter®, a trademark law firm protecting CPG food & beverage brands.
My career breakthrough came while building a nationally recognized plant-based restaurant in Downtown Las Vegas. Bootstrapping from day one, I built the brand from the ground up—leveraging social media, community activations, and partnerships to grow a loyal customer base. That grassroots momentum led to national features in Forbes, CNN, LA Times, and the opening of multiple locations.
That hands-on experience shaped my deep understanding of what early-stage food & beverage brands truly need.
Today, I help first-time, bootstrapping CPG food & beverage founders turn early-stage ideas into breakout brands—brands that earn shelf space, generate buzz, and connect with consumers. Because without a clear brand strategy, it’s easy to waste time and capital.
We start by clarifying what makes your brand different—compelling brand story with clear differentiators, a hero product that catches the attention of customers and retailers, deep understanding of your ideal customer—how they live, shop, and what makes them say yes (from pantry staples to weekend treats). Then activation, event, and partnership strategies that bring your brand to life and put you on the radar of your right audience from day one.
With your strategy in place, the next step is connecting you with trusted experts and strategic partners who specialize in early-stage, founder-led CPG brands—and take a hands-on approach, like I do. From design, packaging, photography, and website to social media, distribution, specialty retail, finance, and fundraising—you’ll have the right people in your corner to execute and make confident business decisions as a first-time CPG founder.
I’ve worked with founders whose products are now on shelves at Pop Up Grocer, The Goods Mart, Bubble Goods, and more—and I’d love to help you launch a brand that stands out too.
How it shakes out...
How it shakes out...
Prep Before We Meet
brand q & a
You’ll complete a short Brand Q&A and send over any current strategy materials (if you have them)—so I can get familiar with your concept and come prepared.
Strategy Session
1 hour
We’ll meet 1:1 to clarify your brand positioning, identify opportunities, and tackle your most pressing questions—from differentiation to messaging to branding ideas.
Session Recording
review
You’ll receive a full recording of our meeting so you can revisit insights, ideas, and recommendations anytime.
Clear Next Steps
action items
After the call, I’ll send a short recap with personalized next action items to help you bring your brand strategy to life.
