Yough!

When one of Yough!’s co-founders was diagnosed with Ulcerative Colitis and told he would have to give up pizza, he knew there had to be a better way. This challenge led him to the viral two-ingredient dough trend, which sparked the creation of a brand that rethinks frozen favorites through the power of Greek yogurt. Together, co-founders Michael Rolland and Jason Miller have built a better-for-you food brand that prioritizes high protein and clean, simple ingredients without losing the light, fluffy texture that pizza lovers crave.

By utilizing a first-of-its-kind Greek yogurt dough, Yough! delivers 40 to 50g of protein and fewer calories than traditional options. Michael and Jason are driving the brand’s rapid momentum through playful branding and an engaging online community, leading to a nationwide presence in Target and Sprouts Farmers Market as they continue their mission to make pizza accessible for everyone.

Inside the Episode:

• How a personal health journey with Ulcerative Colitis served as the catalyst for creating a gut-friendly, high-protein alternative to traditional dough.

• Why the combination of Greek yogurt and simple ingredients creates a nutritional profile of 40 to 50g of protein while maintaining a light texture. 

• Michael and Jason discuss their strategy for using fun, engaging content to build a loyal community in the competitive frozen food aisle.

This podcast episode was made possible by glimpse

Glimpse is an AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.