Wims

Sponsored by Hummingbirds

Wims brings you portable drink mixers for however and wherever you socialize. In your cocktail or mocktail, seltzer or soda. A night out in your tent, brunch after yoga, that concert in the park, drinks before dinner, an afternoon tailgate. Wims created a drink mixer that elevates any beverage and occasion. Each pouch contains a balanced, perfectly measured blend of active ingredients. Founder Lauren Miller takes us behind the scenes of this unique brand!

Inside the episode

• Lauren’s career background and what led her to create a CPG brand

• The unique product development and user experience of Wims

• Strategy behind creating storytelling content & customer use cases

• Advice for an emerging brand founder

Listen here

shop the brand

Wims brings you portable drink mixers for however and wherever you socialize. In your cocktail or mocktail, seltzer or soda. A night out in your tent, brunch after yoga, that concert in the park, drinks before dinner, an afternoon tailgate. Wims goes with you. Shop here

This podcast episode was made possible by Hummingbirds

Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.