The Zero Proof

Sponsored by Hummingbirds

The Zero Proof is the leading non-alcoholic beverage online retailer with over 30+ brands to savor. With a commitment to quality, the premium site showcases a diverse array of alcohol-free options, from top-tier NA wine to whiskey alternatives and Swedish amaros. The Zero Proof distributes its own brands Saint Viviana and Lapo’s in addition to being the exclusive importer to esteemed brands from around the world. The Zero Proof extends its passion for premium NA offerings to a wider audience by enriching the landscape of alcohol-free enjoyment and guiding individuals towards a balanced and enjoyable life without compromise. In addition to sharing the best NA spirits, The Zero Proof also acts like a trusted friend to guide you to the best NA-friendly bars and restaurants, tourist hotspots, and booze-free activities around the world.

After experiencing the limitations of alcohol-free options first hand, Sean Goldsmith embarked on a mission to revolutionize the industry. With a background in financial data analysis, he co-founded The Zero Proof, initially, as a blog that evolved into a venture capital-backed startup. Sean's vision extends beyond just providing alternatives; he aims to offer a space with more choice, while also providing a premium and inclusive experience for all. As The Zero Proof continues to expand its reach and offerings to those looking to cut back on drinking without compromising on fun, Sean remains committed to pushing boundaries and unlocking the full potential of the adult NA category.

On this episode, Sean is taking us behind the brand to discuss strategy, the non-alcoholic industry, and advice to an emerging founder embarking in the space.

Inside the episode

  • Sean’s founder story living an alcohol-free lifestyle lead to starting a business

  • How a blog that evolved into a venture capital-backed startup

  • The Zero Proof’s strategy to become the leading retailer in a growingly competitive industry

  • Advice for an early-stage founder launching an non alc brand

Listen here

Learn more

Meet the founder

Sean Goldsmith is the Co-founder and CEO of The Zero Proof,  the leading non-alcoholic beverage online store with over 30+ brands to savor. After experiencing the limitations of alcohol-free options first hand, Sean embarked on a mission to revolutionize the industry. With a background in financial data analysis, he co-founded The Zero Proof, initially, as a blog that evolved into a venture capital-backed startup. Sean's vision extends beyond just providing alternatives; he aims to offer a space with more choice, while also providing a premium and inclusive experience for all. As The Zero Proof continues to expand its reach and offerings to those looking to cut back on drinking without compromising on fun, Sean remains committed to pushing boundaries and unlocking the full potential of the adult NA category.

shop the brand

The Zero Proof is the leading non-alcoholic beverage online retailer with over 30+ brands to savor. Shop here!

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