Sourmilk

Sponsored by Hummingbirds

Beny Yogurt is your daily probiotic supplement - a delicious organic dairy yogurt made specifically for your gut. Kirsten (Kiki) recently jumped ship to co-found Sourmilk, a high-protein, low-carb dairy yogurt packed with the probiotic benefits of a supplement—no pills required.

Though this is Kiki's first foray into the food CPG space (prior she worked in private equity at Alpine Investors), it is by no means a surprise to anyone who knows her. Kiki grew up in Northern California and comes from a family of dairy farmers. She holds a Bachelor's from Stanford University in Human Biology.

In building Sourmilk, Kiki is merging her love of health, science, and her agricultural roots to create something truly special. Here’s the behind the scenes of how Sourmilk is coming to market!

Inside the episode

• Kiki’s career leap from private equity to CPG founder

• The story behind how the idea of Beny Yogurt

• Strategy behind creating community and demand for the brand

• Advice for an emerging brand founder getting ready to launch!

*Note: At time of recording, the brand name was Beny Yogurt

follow the brand

Beny Yogurt is your daily probiotic supplement - a delicious organic dairy yogurt made specifically for your gut. Follow the launch here!

This podcast episode was made possible by Hummingbirds

Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.