Preme

While working long hours for Oscar-winning producers, Xeba Zareie fell seriously ill with a debilitating gut condition. Her healing journey—focused on diet and lifestyle changes—sparked the idea for the snacks she wished existed during her recovery: clean, indulgent, and designed for sensitive stomachs.

Preme is a gut health brand that believes true nourishment comes from both premium ingredients and a sense of indulgence. Using prebiotic fiber prescribed by functional medicine doctors, Preme crafts snacks with sensitive stomachs top of mind—helping people feel good while enjoying food they love.

Inside the Episode:

• How Xeba’s personal health journey inspired the creation of Preme

• How to build a gut-health brand that balances function and flavor

• What emerging founders can learn about turning personal challenges into breakthrough products

This podcast episode was made possible by Hummingbirds

Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!