Loonen

After a decade as a General Partner at Revolution Ventures, Clara Sieg turned her analytical eye toward the most foundational thing we consume: water. Triggered by the toxins and microplastics she discovered during her pregnancy, Clara traded her venture capital seat for a mission to build a transparent, reliable solution for the modern family.

Loonen is the first third-party-verified water that is perfectly pure—stripped of contaminants while remaining rich in essential trace minerals. By combining her investing expertise with a commitment to safety, Clara is setting a new standard for the water category and ensuring our most basic necessity is also our safest.

Inside the Episode:

• The reality of microplastics in our water infrastructure and how Loonen is engineering a cleaner path.

• Why Clara insists on external verification to build trust in a category that has traditionally lacked it.

• How motherhood informed the brand’s mission to support the long-term health of families.

This podcast episode was made possible by glimpse

Glimpse is an AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.