Quit with Jones
Sponsored by Hummingbirds
Friends Caroline Huber and Hilary Dubin casually used nicotine when JUUL was the hot, healthier alternative to smoking. It was “just on the weekends” or “just for special events.” Before they knew it, it became impossible to go even a few hours without vaping.
Eventually, science caught up with their intuition, and research on the harmful effects of vaping became too obvious to ignore. They decided we would quit… but it was much harder than we expected. They tried everything: throwing all our vapes out, telling friends they were quitting, leaving them behind when they’d visit families…. the list goes on. Each time they found themselves back at the smoke shop buying another vape. From this long, tumultuous quitting experience (and in consultation with medical experts), Jones was born. Now Caroline and Hilary are on a mission to create a judgment-free journey to a healthier life.
Jones provides holistic support to help you reach your goals with nicotine, whatever they are. They combine FDA-approved nicotine replacement therapy (NRT) mints with community and digital behavioral support to create a clinically effective & modern approach.
Listen to Caroline and Hilary’s story launching the brand!
Inside the episode
The personal story of Caroline and Hilary wanting to quit vaping
How Jones connects community with a consumable product
Strategy to launch
Advice for an emerging brand founder
Listen here
Learn more
Meet the founders
Friends Caroline Huber and Hilary Dubin casually used nicotine when JUUL was the hot, healthier alternative to smoking. It was “just on the weekends” or “just for special events.” Before they knew it, it became impossible to go even a few hours without vaping.
Eventually, science caught up with their intuition, and research on the harmful effects of vaping became too obvious to ignore. They decided we would quit… but it was much harder than we expected. They tried everything: throwing all our vapes out, telling friends they were quitting, leaving them behind when they’d visit families…. the list goes on. Each time they found themselves back at the smoke shop buying another vape. From this long, tumultuous quitting experience (and in consultation with medical experts), Jones was born. Now Caroline and Hilary are on a mission to create a judgment-free journey to a healthier life.
shop the brand
ones provides holistic support to help you reach your goals with nicotine, whatever they are. They combine FDA-approved nicotine replacement therapy (NRT) mints with community and digital behavioral support to create a clinically effective & modern approach. Learn more
This podcast episode was made possible by Hummingbirds.
Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.
