It’s All Happening

Danielle Calabrese is a seasoned CPG strategist, advisor, and two-time founder with over 16 years of hands-on experience launching and scaling food and beverage brands. From Juice Served Here to De La Calle Tepache, she’s led high-growth teams across sales, operations, and marketing—and now channels that expertise into her own agency, It’s All Happening. Through her Launch Lab course and Women in CPG podcast, Danielle equips first-time founders (especially women) with the tools, strategy, and confidence to launch smart, avoid expensive missteps, and scale sustainably.

Inside the Episode:

• From startup operator to go-to-market strategist and advisor

• How to build a launch plan that actually works—and avoid common founder pitfalls

• What she's learned from working behind the scenes with dozens of emerging brands

• Sneak peek to next CPG School Launch Lab

This podcast episode was made possible by Hummingbirds

Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details!