GIR

The way we interact with our homes is changing, and Suze Dowling is at the forefront of that shift. As the Co-Founder and Chief Brand Officer of Pattern Brands, Suze is building a modern "house of brands" designed to help people enjoy daily life at home. One of the stars of this family is GIR (Get It Right), a brand that has revolutionized the kitchen tool category with its high performance, platinum cured silicone essentials.

Suze shares how Pattern Brands identifies and scales businesses that prioritize thoughtful design and functional excellence. By bringing brands like GIR into their ecosystem, Pattern is creating a cohesive world of products, from the kitchen to the living room, that solve tiny frustrations and make the rituals of home life more satisfying.

Inside the Episode:

• Suze discusses the strategy of building a multi-brand platform focused on the home and how they select brands that align with their mission of design and durability.

• A look at how GIR’s philosophy of "Getting It Right" fits into the Pattern family, focusing on tools that are easy to clean, heat resistant, and built for real life cooking. 

• How being part of the Pattern Brands ecosystem allows individual brands like GIR to thrive through shared expertise in branding, operations, and customer experience.

This podcast episode was made possible by glimpse

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