Fancypants

In this episode, I’m joined by Maura Duggan, founder of Fancypants Baking Co., a brand baking cookies that feel downright good—made with real, recognizable ingredients and a whole lot of heart. After earning a master’s degree in Mind, Brain, and Education from Harvard, Maura found herself drawn back to baking as a way to shake off the stress.

Since 2004, Maura has grown Fancypants into a company known for incredible taste, quality ingredients, and sustainability. Today, their cookies are made with butter and eggs, zero artificial ingredients, and upcycled oat flour—baking with purpose while minimizing waste.

Inside the Episode:

• How Maura launched Fancypants as a fresh baked cookie brand 20+ years ago

• The strategy behind shifting from fresh baked into CPG

• Advice for founders balancing nostalgia, innovation, and positive impact in CPG

This podcast episode was made possible by Hummingbirds

Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details!