Date Smarter!

Date Smarter’s founder, Grace Finerman, knows what it's like to be busy. As a former TV news anchor and reporter, she was constantly on the go and realized the need for food that was both healthy and delicious. 

Grace took this realization and created Date Smarter, a brand that's breaking up with unhealthy snacks by proving that healthy eating doesn't have to mean giving up on flavor.

Inside the Episode:

• How Grace's background as a news reporter helped her launch and grow her business

• The inspiration behind Date Smarter's unique products, including their signature chocolate-covered date caramels

• Grace's strategy for creating a brand that's both healthy and indulgent

This podcast episode was made possible by Hummingbirds

Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!