This week on the Emerging Brands Podcast, I talk with Caroline McKay, founder of Caro, a PR agency bringing an insider understanding of how brands build cultural staying power. Formerly the Communications Manager for Soho House’s North American properties, Caroline founded Caro to work with design-forward brands that have a story worth telling, from hospitality to home goods. Clients include standout consumer brands like Rocco, Equinox Hotels, Figlia, Jolie, and more.
Caroline’s latest offering, Office Hours, is a flexible monthly PR membership for founders who aren’t ready for a full-scope retainer. It fills the gap between full-service PR agencies and DIY approaches, giving founders communication tools, real-time guidance, and direct access to PR experts, all without the agency price tag.
Inside the Episode:
Breaking down PR for emerging brands
What makes a brand really stand out to media
How to start your brand’s PR strategy with Caro’s Office Hours
Caroline’s PR advice for emerging founders
