sign up for a free brand strategy worksheet to
attract new retailers & customers!
Why leave it up to chance with a brand as good as yours?!
curious about a brand strategy? how it helps...
🔎Differentiate your brand & products in the marketplace
👀Make your brand the obvious choice to your target audience
💸Build a cool consumer brand & strategy backed business
Which means you'll...
✔️Actionable deliverables to reach brand objectives & goals
✔️Build a modern brand & standout in your industry
✔️Market and sell your brand with confidence
and more!
work with an expert brand strategist
Hey! I’m kelly bennett, New York City based brand strategist for food & beverage and lifestyle brands. i work with brands and founders to Differentiate your brand & products in the marketplace, Make your brand the obvious choice to your target audience, and Build a cool consumer brand & strategy backed business.
I’ve built award-winning emerging brands for the past 15+ years and has worked with 1000+ brands — clients featured in Adweek, LA Times, CNN, and Forbes.
why work with kelly
✔️15+ yrs building iconic consumer food, beverage & lifestyle brands. See case studies of recent Brand Strategies here.
✔️The brand strategist and thought partner ready to turn your vision into a strategy backed brand and business. This is an awesome option before you hire a Head of Brand or work with an agency.
✔️Talks with the coolest founders on Emerging Brands Podcast
✔️Network of industry leading professionals
…but when?!
👀You're going to market
👀You're working on your next product launch or new markets
👀You're hitting a wall with content, marketing & messaging
what you’ll find inside your brand strategy deck…
🔎Differentiate your brand & products in the marketplace
Brand concept
Brand story
Founder story
Brand vision & mission
Brand values
Brand competitors
Brand differentiators
Market reseach
👀Make your brand the obvious choice to your target audience
Brand messaging
Moodboard
Visual branding (logo, colors, fonts)
Packaging
Website
💸Build a cool consumer brand & strategy backed business
Hero product
Product curation
Selling points
Target market
Marketing strategy
Retail pitches
Activations & events
Brand partnerships
Brand community
Brand merch
Elevator pitch
Content strategy
Industry content examples
Content calendar template
Brand objects to reach brand goals
what’s included:
✔️Market research, Brand audit & Competitor analysis
✔️brand strategy meetings
✔️Brand strategy deck (with your brand story, brand differentiators, market strategy, content strategy, and more)
✔️Bonus! An elevator pitch that isn't cringe
3 weeks
Starts at $3397
Currently booking April (space is limited!)
your brand’s next!
space is limited. Each quarter, I work with a small group of founders and brands.
case study
food brand FEMALE FOUNDED
dripspoon
case study
food brand FEMALE FOUNDED
erb’s kitchen
case study
BEVERAGE brand FEMALE CO-FOUNDED
‘now we've got strong messaging, along with new packaging, and a new website and podcast on the way which i know our current and future customers and coffee club members are going to love!.’
STEFANIE FRANK, CO-founder, FRANKLY GOOD COFFEE
case study
lifestyle brand FEMALE & Filipino-American FOUNDED
‘With Kelly's help, I've been able to map out a clear path forward and gain the confidence I need to pursue my business dreams.’
LAUREN CLEMENTE, FOUNDER & ARTIST bababoogs
case study
food brand
vegenation
case study
lifestyle brand FEMALE FOUNDED
desert bloom
case study
lifestyle brand FEMALE FOUNDED
with love from the andes
case study
lifestyle brand FEMALE FOUNDED
weekend material
your brand’s next
space is limited. Each quarter, I work with a small group of founders and brands.