my career has been anything but traditional

I’ve always had an entrepreneurial side. Being an entrepreneur is literally in my blood (both my parents are, too!). But- I quickly learned I had to do things differently than everyone else. 

Traditional education was suuuper challenging for me. I struggled with reading (turns out I’m dyslexic and have reading comprehension disabilities). I felt like I could never be my authentic self (surprise, I’m gay!). The cherry on top? I got rejected from more colleges than I could remember (my high school guidance counselor told me to not even apply) when i wanted to study business. 

Honestly? It sucked. I felt like I was constantly struggling to stop spinning my wheels and move forward.

created my own path

After a lot of trial and error and way too many ‘wtf am I doing?’ moments to count, I combined my passion for curating experiences, storytelling, and impact into my dream job: a brand strategist for emerging brands. I realized that being “weird” and different in my industry helped me build incredible brands with founders who felt the exact same way. You also have what it takes to build your brand and small business.

cool moments of my career

some cool moments of my career include building award-winning brands and helped 1000+ emerging brands for the past 14 years. I’ve worked with emerging brands in industries from food & beverage, consumer packaged goods, home & lifestyle, design & media, to personal brands for founders. Helping them define their brand story, brand differentiators, messaging, positioning, to crafting comprehensive marketing, content, product, and brand strategies

I’ve landed many sought-after opportunities, including speaking at a Facebook Small Business Conference, receiving a write-up in the Huffington Post, featured on television, magazines, and speaking.

i’m sharing everything i know with you!